Webflow vs Shopify: Which Platform is Best for Your E-commerce Business?

Webflow and Shopify are two popular platforms that businesses use to create and manage their online presence. While both platforms have their strengths and weaknesses, they are fundamentally different in their approach to building websites and e-commerce stores. In this article, we will provide a detailed comparison of Webflow vs Shopify and explain why Webflow is a superior choice for certain types of businesses.

Design Flexibility

One of the biggest advantages of Webflow over Shopify is its design flexibility. Webflow allows businesses to create truly unique websites and e-commerce stores with its powerful drag-and-drop interface and custom code capabilities. With Webflow, businesses can create visually stunning websites that reflect their brand identity and are optimized for user experience.

Shopify, on the other hand, has limited design options, particularly when it comes to customizing the checkout process. While there are many pre-built themes available, businesses may find it challenging to create a website that stands out from the crowd.

E-commerce Functionality

When it comes to e-commerce functionality, Shopify is undoubtedly the leader in the industry. It has a robust e-commerce platform with features such as payment gateways, inventory management, shipping options, and order management. Shopify is designed to handle large volumes of transactions and has excellent security features to ensure customer data is protected.

While Webflow also has e-commerce functionality, it is not as robust as Shopify's. Webflow's e-commerce platform is still in its infancy and lacks some of the essential features that Shopify provides, such as abandoned cart recovery and product variants.

SEO Capabilities

Both Webflow and Shopify have built-in SEO tools that allow businesses to optimize their websites for search engines. However, Webflow has more advanced SEO capabilities, allowing businesses to customize page titles, meta descriptions, and URLs. This can significantly improve a website's visibility in search engine results pages.

Shopify's SEO capabilities are more limited, and businesses may need to use third-party apps to get more advanced features.

Custom Code Capabilities

Webflow is designed with web developers in mind and allows for extensive custom code capabilities. This is an essential feature for businesses that need more advanced functionality that cannot be achieved with the platform's built-in tools.

Title: "Webflow vs Shopify: A Comprehensive Comparison to Help You Choose the Best Platform for Your Business"

Description: Looking to create an online store but not sure whether to use Webflow or Shopify? This in-depth comparison article will help you make an informed decision. We'll analyze the key features and benefits of each platform, including ease of use, design options, e-commerce functionality, pricing, and more. Whether you're a small business owner or an experienced e-commerce professional, you'll gain valuable insights into which platform is the right fit for your needs.

Shopify also allows for custom code, but it is more limited in its capabilities compared to Webflow.


Webflow has transparent pricing that is based on the features businesses require. Its pricing starts at $12 per month for a basic website plan and goes up to $212 per month for the most advanced e-commerce plan. Businesses only pay for the features they need, making Webflow an affordable option.

Shopify's pricing structure is more complex, with multiple tiers and additional fees for transaction processing, payment gateways, and third-party apps. This can make it challenging for businesses to predict their monthly costs accurately.

Community and Support

Both Webflow and Shopify have strong communities and support systems. Webflow has an active community forum where businesses can find answers to their questions and share their experiences. Shopify also has an active community and offers 24/7 support via email, phone, and live chat.


While both Webflow and Shopify have their strengths and weaknesses, Webflow is a better option for businesses that prioritize design flexibility, custom code capabilities, and transparent pricing. Shopify is an excellent choice for businesses that require robust e-commerce functionality and can afford its higher pricing structure.

Ultimately, the choice between Webflow and Shopify depends on the specific needs of the business. However, for businesses that require a flexible platform that can handle advanced design and functionality, Webflow is the clear winner. For businesses looking for a solution that simplifies E-Commerce (and being confined to Stripe isn't a problem), Shopify is the clear winner.

Looking for a webflow Expert?
Submit a project inquiry